From launching startups to advising non-profits and Fortune 100 companies, I specialize in building meaningful connections between brands and their audiences while driving tangible business outcomes through impactful digital experiences that resonate and convert.
Life After Hate
2023 – Current
As a digital marketing strategist at Life After Hate, I transformed their marketing ecosystem, enhancing brand presence across digital channels. Implementing data-driven strategies led to a 125.9% increase in social media engagement and a 32.1% growth in web traffic year-over-year. My approach includes content creation and SEO optimization on platforms like WordPress, social media, and MailChimp. Collaborating with subject matter experts, I create effective campaigns, including Google Ads with a 6.5% click-through rate, surpassing industry standards.
Wildwood Flower Farm
2016 – Current
A cannabis business I founded with my partner. As co-founder and marketing director of Wildwood Flower Farm, I transformed a ground-up concept into a thriving, sustainable cannabis brand featured in Cannabis Now magazine. By developing educational content and implementing strategic digital marketing initiatives, I increased product page engagement by 480% and boosted social media reach by 47%. My consumer-centric approach, combining organic practices with data-driven content strategy, drove revenue growth of 30-50%. Leading a team of contractors, I managed all aspects of business operations while maintaining our commitment to community support through a 10% revenue donation program to local non-profits.
The How Skills
2023-2024
As digital marketing consultant for The How Skills, I launched and executed comprehensive marketing strategies that transformed a startup's digital presence and lead generation capabilities. Through data-driven campaigns across Meta, LinkedIn, and Google Search, I achieved remarkable results: a 245% increase in client consultations year-over-year and 150% growth in web traffic. My integrated approach to paid and organic content, combined with targeted email marketing campaigns, delivered exceptional engagement metrics including a 4.5% CTR on Meta and 46% email open rates. My analytical insights drove strategic decision-making through detailed quarterly business reviews for Fortune 100 clients.
POSSIBLE
2015-2017
I led comprehensive B2B research initiatives in collaboration with Forrester and Gartner to enhance the company's market positioning, while significantly improving digital marketing performance across multiple channels. Key achievements included revamping social media strategy leading to 70% projected growth on Instagram, achieving a 4.91% CTR on paid social campaigns, and maintaining high engagement rates (63.3% open rate, 13.3% click rate) for the monthly newsletter. As Lead Researcher for the POSSIBLE POV program, I worked closely with executives and subject matter experts to develop thought leadership content, which maintained a perfect pitch-to-publish ratio. Notable projects included contributing to high-profile publications like AdAge, while also managing various editorial responsibilities including case studies and magazine content.
Etc.
Outside of work, I spend my time growing new varieties of vegetables and flowers in my garden and tend to my menagerie of chickens, turkeys, goats, dogs, cats, and a human toddler.
