An eye for culture.
An instinct to build.

Anthropology trained me to pay attention to people in context. Museology trained me to uncover and tell the human story—and to think about how an experience makes meaning: what gets shown, what gets left out, and what a person takes away.

For ten years, I’ve built brand voice and editorial standards across ads, web, email, and social—and written the copy myself when it has to land. Nonprofits, startups, and global agencies. Work where the wrong word costs something.

Co-founding Wildwood taught me to see the whole experience: not just the message, but the product, the packaging, the person choosing it, and the feedback that makes the next version better.

What excites me now is brand as product experience: helping founders and teams build a personality that shows up in the things people actually use, feel, and remember.

I’m based on Bainbridge Island, WA. I hold an MA in Museology from the University of Washington and an Honors BA in Anthropology from the University of Notre Dame. In 2026, I’m also building “Build for Impact,” a workshop series bringing AI development tools to nonprofits.